War s*cks

A fundraising campaign for War Child.

Together with War Child, Guts & Gusto created limited edition War Socks to support the "War is hereditary" campaign. All of the proceeds went straight to War Child.

We didn't want to make the campaign too “heavy” and wanted to showcase thehereditary part of the campaign. The skateboard in this video is the object thatcontinues through different generations. Therefore you see a young woman, aman and an older couple who come together in the end with the message on theirsocks: War S*cks 

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